About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMob, Laundry Love, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 22 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  

"...awake in the collective"

This past February I celebrated my 40th year on this earth. On that occasion, my brother Seth (more of soul than of blood) gave me a gift in the form of these words.  They are words I return to often, but now seven month later I am just beginning to see that these are not just words to mark an occasion.

These are words to mark a life.

Earlier this week he reminded me of these words, and I thought it would be proper to share.

There are kin-lights recognizable in the best brothers– the spark of saints’ names spoken, wive’s held like own Aphrodite's, Somali-starred stories, the memory of the frailest soul lost, the mention of village where daughters, nieces, neighbors, sisters were born into an acquired taste for air, for our wounded lungs, for the notion of forgotten, remembered.

Gather you fires– awake in the collective– rare though it gathers, short though it’s lived, small though it seems; We are.

Lights are again and again, like the ashes of last year’s Lent, and next year’s, the dogged birthmarking of our natures, best and worst, together.

Gather you fires best– awake in the collective– in the feasting, in communion wine, and there find that we together are more than ashes. We are, a briliant, unforgettable constellation.

...thank you Seth.  You have given me something that time will never weather and a guide that will lead me through any storm.

I am beginning to see the faint shadows that could mark the awakening of a collective.


The Legacy is just beginning...