About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMob, Laundry Love, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 22 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  

The Legacy is just beginning...

One year ago, I had the privilege of going to Haiti for the first time, and as I go back and read my posts it feels like a lifetime ago.

Maybe it really was a lifetime ago?

It was a lifetime when the orphans under the care of Pastor Gaétan Alcégaire went to school in tents hoping it wouldn't rain.  These children had been so through much since the earthquake, but their dedication to having a future was a contagious hope.

Through a pair of bad brakes and a series of events that only God could orchestrate Help One Now launched our first ever LEGACY PROJECT…an end of year giving campaign for lasting impact and long-term community development.

The 2012 Legacy Project was a pivotal moment in the Help One Now story.  In short—with the help of some amazing bloggers, dedicated church partners, generous people, and Pure Charity—we raised over $200,000 to build a school in Port Au Prince, Haiti at Yahve Shamma Children’s Home.


Where a tent-like structure of tarp and poles once stood, an impressive building now stands.  Where volunteer teachers and 150 kids once met subject to the elements, over 300 students and 17 certified teachers now meet in a safe learning environment.

Education is the foundation for the development of a society, without it we cannot think of a better future.  A good school is necessary to educate our children, instill moral values, and make sure they have a bright future. This is our hope.

– Pastor Gaétan Alcégaire, Headmaster of Williamson Adrien Academy

Williamson Adrien Academy officially opened a few weeks ago.  The kids were wearing new uniforms.  The teachers were energetic and enthusiastic, and Principal Larrieux was smiling from ear to ear.  The building is complete, but the story—the LEGACY—is just beginning.  Over time, thousands of Haiti’s children will receive a good education at this school.  Education today.  Change tomorrow.


We will be sharing a Direct Impact Report for the 2012 Legacy Project very soon.  And the LEGACY PROJECT 2013, “Backpacks of Hope,” is on the horizon.  At Help One Now, our goal has always been to break cycles of extreme poverty by empowering local leaders.  This year’s Legacy Project will do just that.  We’ll be investing in our leaders in Haiti, Uganda, Zimbabwe & Ethiopia as they invest in the education of children in their communities.  Each leader has their own unique vision to meet the needs of their community, and the backpack represents the assets to meet these needs.  Here’s a quick snapshot of LEGACY PROJECT 2013.  And please take a second to sign up here for more details on how to get involved in the coming weeks.


"...awake in the collective"

The Oppression of Women // Issue #2