About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMob, Laundry Love, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 22 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  

More or Less

My friend, Jeff Shinabarger, founder of Plywood People released his first book, More or Less, on March 1st.
I think this is a must read for everyone who is engaging in bringing justice, mercy and grace to their communities.  More or Less will be a great guide for anyone who is wrestling with how do we use our abundance to help others.
In More or Less, everyone will begin to process through the line of “enough” in their choices, how to see generosity as a chance to experience freedom in a greedy world, and how to make small changes now that will help others forever.  As Jeff reminds them, defining “enough” is more than a responsibility—it is an opportunity to give hope.

[youtube http://www.youtube.com/watch?v=sFkYZa3Xi1M]

I have found a kindred spirit in Jeff, and want to encourage everyone to pick up a copy of  More or Less & this simple, yet powerful, concept.

Living a life of generosity doesn't have to be a grand movement, instead it surrounds us in the simple, allowing us to choose it in each moment.

Throughout the book, Jeff shares multiple stories of social experiments where people asked themselves "What is enough?" and moved into action to trim their excess and in turn chose to live a life of generosity.


Pick up a copy of More or Less, March 1st and follow-up by conducting  your own social experiment. Share what you did and read about what others conducted at www.moreorlessbook.com. 

Follow Jeff on Twitter and Pure Charity

Follow Plywood People on Twitter and Pure Charity

Orphan Justice

...breaking ground