About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMob, Laundry Love, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 22 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  

Help One Now Legacy Project

Help One Now Legacy Project


Pastor Gaetan took in 14 orphans before the earthquake in Haiti. He and his wife knew it was the right thing to do. After 2010’s devastating earthquake took the lives of so many, including his brother and many members of his church, Pastor Gaetan found himself with 16 more orphans in his care. Since then, Help One Now has been able to help him build safe buildings to house the children and his family, and he has built a tent school that serves his 30 orphans as well as 120 vulnerable children from the surrounding community.

The Help One Now Haiti Blogger team is coming together to raise funding to build a permanent structure in place of the tents to offer more safety, security, and protection from the brutal Haitian sun.


Help One Now and Pure Charity are working together to build a school at Yaveh Shamma, an orphanage in Petionville, Haiti, to help the 30 orphans and 120 vulnerable children that now attend a tent school.

Here’s how you can help:

  1. Learn more at Help One Now Legacy Project (we are on funding Phase 2 of 7)
  2. Donate to the project via Pure Charity.
  3. Use the power of your consumer spending to generate more funding for the projects.
  4. Use your voice to share this incredible project & follow along (you'll get real-time updates once you back the project on Pure Charity).

Donate today & make a permanent difference in the lives of these children and their community.

...the habit of giving.

Between Exhaustion & Energy

Between Exhaustion & Energy