About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMob, Laundry Love, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 22 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  


When a man no longer feels that he must be a remarkable writer, craftsman or leader, he is more free to be himself and to work according to his own wishes and talents. The chances are that he will contribute more to society when his life contributes more to and expresses more of his self.


Daily Scripture Readings Lent, 2012 (year 2)

A Collection of Ethiopian Proverbs