About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMob, Laundry Love, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 22 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  

The cry of the poor is threatening to the rich person within us. We are sometimes prepared to give money and a little time, but we are frightened to give our hearts, to enter into a personal relationship of love and communion with them. For if we do so, we shall have to die to all our selfishness and to all the hardness of our heart. Jean Vanier, Community & Growth

Famine in Africa (infographic of what is happening)