About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMob, Laundry Love, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 22 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  

[youtube http://www.youtube.com/watch?v=oR91Bc1ksM4?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=375]

this morning I walked into Will’s room and found that he had snagged Seth Primm’s music sheets from the “Present in the City - The Fatherless” event earlier this week.  Not only had he snagged them, but he had copied the lyrics of “Bound Together” word for word onto another piece of paper so that he “could play the notes”.

Then, to my surprise, he asked if he could play the song for me.

After it was over he asked a simple question…

“When we go to Africa can I play it for all the orphans we meet?”

In this simple question he asks some much bigger questions with the expectations that we will return and when we do we will be serving those children whom he was signing about.

Today, my heart is redirected because of the heart of a 7 year old boy who wants to sing.

...something magical