About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMob, Laundry Love, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 22 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  

Don't lie to your mom

[youtube http://www.youtube.com/watch?v=mS6Rku6K9kk?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=375] willrusch:

I was going to make a YouTube video to let you meet my little sister, but I didn’t listen & I got in trouble.  Sorry, maybe next time.

Whenever we download the Flip camera we always seem to have little surprises from our kids as they seem to snag the camera from time to time.

In this little hidden gem, Will decides he wants the world to meet his little sister; however, since it’s nap time he settles for his guinea pig.

Or, so we thought.

Moral of this story: don’t lie to your mom when you’ve filmed the evidence of your guilt.

Addition by Adoption

Your mom is calling...