About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMob, Laundry Love, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 22 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  

Ethiopia Day 1

…we have seen very little in the 12 short hours we have been in Ethiopia; however, one this very present.


At some level, everything here seems to be broken or at least less than perfect, but as I begin to look intently into that brokenness I am seeing something greater there than I could have ever imagined.

From the dark & seemingly dangerous road we travelled to arrive at our guest house, to the stack tires used as a basin for washing the linen, to the broken stones that serve as our protecting fence there is a confident beauty to find if you will only pause to notice.

…as I open the window of our room, the slight smell of stove fires burning tells me that I am in a different place with a different people in seemingly a different time.

I already have a hundred stories and thoughts to explore…

I will not be here long enough to ever fully understand what they all mean…

Board the plane