About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMob, Laundry Love, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 22 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  

Ethiopia (Going...pt 1)

Ethiopia (Going...pt 1)


…4:30 a.m. came quickly, but we didn’t really sleep to begin with. Time to get moving 1st stop? Coffee (an Ethiopian blend of course) @jenarkins taking us to the airport (I think she’s expecting a tip)

@jenarkins taking us to the airport (she's expecting a tip)

Checking in…agent was so happy about hearing why we were going.

Checking in...agent was so happy about hearing why we were going.

Hottie on an airplane

Corrie’s potato chip…nice (she almost ate it)

@corrierusch's potato chip...nice (she almost ate it)

Off we go!!!!


Pushed back from the gate & then pulled right back in Something about a “primary flight instrument failure” Come on…they have “secondary” instruments also.

Arrived at DFW…couple hour layover & on to Washington, D.C.

Arrived at DFW...couple hour layover & on to Washington, D.C.

Arrived in DC Dulles airport & nothing to see way out here…except that plane in the middle.

...except that plane in the middle. Mike R.

Checking in for final leg…

Checking in for final leg...Mike R.

Our route…

tumblr_lwvc0eO4Ez1qzgow8Addis is 9 hours ahead of NWA

All instructions in Amharic, then English…puts us @ back of the line

All instructions in Amharic, then English...puts me @ back of the line

Boarding with a beautiful welcome…


Next stop ETHIOPIA!!!!

our final leg & we are about to landMike R.

Landed in Ethiopia and made it to our guest house.  Have a little unpacking to do.

all of our bags made, got through customs now unpacking

..but this is the fun part because this won’t be empty for long.

tonight we are Americans, tomorrow we become part of Ethiopia.

Grunge Flag Of Ethiopia

Good night!

Ethiopia (Going... pt 2)

Our Ethiopia Journey Begins...