About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMob, Laundry Love, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 22 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  



It is with great joy that we say our court process in Ethiopia is over, we have passed and now we would like to introduce you to our little girl!

Her given African name is Sosna and she has affectionately been called “Sosi” by her incredible caregivers. We will add “Elle” to her name.

Elle was born on March 1st of this year and is from the far northern part of Ethiopia called Gonder. The photos above are in the order they we received them, and you can see how quickly she has grown. She has been in a Gladney care center in Addis Abeba for the past few months and she if perfect.

Here is a short 19 second video of her at the Gladney center

At this point we have to be in Ethiopia on Jan 18th. We are still unsure of all of the travel arrangements, but those plans will be coming together very quickly and we will keep you updated.

We owe an incredible thank you to so many people for all their prayers that made today’s process a mere formality. We are blessed to be surrounded by such an incredible family of friends, and we are so thankful that you are a part of this story.

It hasn’t been easy and we know that it won’t be easy in the future, but there is one thing that will never change…

This little girl is loved beyond our ability to express and we are going to bring her home as quickly as possible.

And, when we step off the plane when we are back in NW Arkansas, all are invited to come and welcome her home!

Until then, follow our journey here, on our Rusch Family Blog, via Twitter (Mike & Corrie), Whrrl, YouTube or Facebook (Mike & Corrie).

We will have more info coming in over next couple days…

any time now!

Any time now...