About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMob, Laundry Love, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 22 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  


Oops! I guess in all the referral buzz I have forgotten to describe “the call”!!!  Of course I missed hearing my phone.  I was home with Conley and just missed it.  A few minutes later i noticed i had a missed call (817) area code and I immediately began jumping up and down and dancing around, freaking out!!! So Conley my 3 year old started dancing, jumping and freaking out too!!! We called Mike and he had just missed the call too.  He had no idea who was calling from 817 area code, funny! I knew exactly who that could be!!!

I ran to check the boys out of school early and Mike was on his way home!   I was absolutely beside myself!! I mean we had been on the waitlist 40 weeks, I thought this day was never going to come.   Mary was on vacation so it was Sarah who called us! We all got home, set up the video camera on the tripod and called Sarah back!

I have to say, it was pure CHAOS  listening to our referral with 3 very excited kids right there as well!!!! As absolutely crazy as it was, I will never forget it!!!  Sarah began to tell us about our ADORABLE 6 month old little babe!!! Her lips and eyes are absolutely gorgeous!!!!  We all fell immediately in love with her and knew she was exactly who God had picked for our family.  After we got off the phone with Sarah we began to call all our family! We are so blessed to have tons of family close by so one by one they all began to pile in!  Mike got everyones arrival and first looks of our little babe on film!!! Priceless! She will know for sure she is loved! We ordered pizza and enjoyed the amazing night with about 20 something friends and family!! A day I will never forget!  And then of course, gazed at her pictures until I fell asleep!!!

It wasn’t until the next day or two that the true depth of our referral for our little babe hit me.  The loss, the grief, the questions, the sorrow.  I was somewhat overwhelmed with emotions of joy, sadness, humility, and loss.  Here we were being given this unbelievable gift! We have lost nothing, but she has lost everything.  I almost wondered how I could be happy.  But this is her story.  In all its grief, and loss, its hers.  And now, as the story continues, its a story of hope and new life! Humbled is over and over how I’ve felt these last few weeks since seeing our little babes face for the first time! Humbled that God would trust us with her precious little life!!!

So, now we wait.  And everyday I wait to bring her home, I fall more in love with her!

For all those who are still waiting….we’ve found great comfort in Aaron Ivey’s Song – Amos Story, click here to go to the site to listen to it! grab a tissue!

You can read Mike’s blog from that day – A Name and a Face


…this is just really good.