About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMob, Laundry Love, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 22 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  


Here’s what I’ve been working on when I feel the need to “nest”!  Made some curtains for little Baby E’s room and painted an old dresser and added some fabulous glass knobs! (wish you could see them!) Still have the baby bedding to go!

A church that lives within its four walls is no church at all

If charity only involves hand outs, then humanity is only surviving and not being restored