About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMob, Laundry Love, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 22 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  

Standing around the corner...

Life really is standing around the corner with subtle reminders that it is very short.

Conley came around the corner with this veil over her head and I asked her “what are doing?” to which she replied “daddy, I’m getting married.”

Daddy, I'm getting married
Daddy, I’m getting married

A statement I wasn’t ready to hear…I mean, I guess I know I’ll hear it some day, but I had just never considered it before that moment.

Just one of life’s small reminders that before I know it…I’ll see this same picture again. Will I be ready for it then? I don’t think so…

Still trying to figure these out...

Doctor Appointments!